In order to continuously enhance local service capabilities, strengthen channel support systems, and accelerate the market feedback response cycle, senior overseas management from LOVOL Intelligent Agriculture recently led a specialized support mission in Russia. The initiative focused on three core areas: dealer empowerment, end-user field research, and direct user communication, with the aim of comprehensively improving regional operational quality and customer satisfaction.
Structured Training Empowers Channel Modernization
The team visited key dealers in cities including Moscow and Kazan, organizing several focused training workshops. The sessions centered on service system standardization, the application of digital tools, and updates to service policies. Key topics covered included:
- Explanation and practical demonstration of standardized service system content
- Functional demonstration and hands-on guidance for the Customer Relationship Management (CRM) system
- Interpretation and implementation support for key points of the new annual service policy
The series of trainings received positive feedback from dealers, effectively enhancing their professional operational and service capabilities.
Conducting Field Research at Operations Sites
The team visited multiple farms and operational sites to conduct on-the-ground research on key machinery models. In response to product-related feedback from the market, the team systematically collected fault information, performed on-site diagnostics and analysis, and held face-to-face discussions with equipment operators. This provided valuable first-hand feedback from real working conditions, forming an important basis for subsequent product optimization and improvement.
Organizing User Meetings to Promote Transparent Communication
Building on the field research, the team organized a dedicated end-user communication meeting, inviting several key user representatives to participate in an exchange. The meeting involved categorizing and discussing the main issues raised in user feedback, establishing an open and transparent two-way communication mechanism.
This special initiative in Russia reflects LOVOL's ongoing transition from a product-centric export model toward a deeply localized approach integrating "operational support, service synergy, and quality feedback loops." Through structured channel empowerment, frontline problem investigation, and direct user engagement mechanisms, LOVOL is committed to building a more robust service system and a more trustworthy brand image in strategic markets like Russia. This effort lays a solid foundation for the long-term sustainable development of overseas business.
Interested in LOVOL agricultural machinery or partnership opportunities?
Click [Contact Us] for product and collaboration details.