On October 17th in Qingdao, the SDHI · Weichai Power Global Partners' Conference officially commenced, gathering industry leaders and partners from across the world. As a core strategic brand under the Group, LOVOL confidently showcased its innovative capabilities and commitment to open collaboration during the first day's Media Open Day, setting a powerful prelude for the three-day grand event.
Press Conference
The morning's group press conference placed the ambitious vision and strategic roadmap of SDHI · Weichai Power at the center of attention for both domestic and international media. It was clearly emphasized that in a future driven by globalization and technology, the Group will focus on synergistic development across the entire industrial chain. Against this backdrop, Weichai LOVOL's strategic importance as a core force in the high-end agricultural equipment sector was repeatedly highlighted, underscoring its indispensable role in the Group's mission to empower a better future.During the lively Q&A session, executives from LOVOL, including its Chairman, fielded questions from several major media outlets on overseas market expansion and technological innovation. These inquiries not only reflected the market's strong interest in LOVOL but also demonstrated the industry's keen expectation for how the company will leverage group resources to achieve leapfrog development.
TV Live Broadcast
As the live TV cameras focused on the LOVOL exhibition area, the robust performance and forward-thinking design of our products were showcased in the most direct way. Our professional product specialists presented core models, including the new generation of intelligent tractors and harvesters, to a global audience. These machines not only integrate Weichai Power's core technologies with LOVOL's intelligent manufacturing systems but have also been precisely optimized to meet the specific agronomic needs of different overseas markets.
The broadcast placed special emphasis on the outstanding efficiency, reliability, and intelligent features of the products — a clear demonstration of our "Product Empowerment" philosophy. It allowed global customers to see that LOVOL delivers not just machinery, but comprehensive solutions that enhance profitability and operational productivity.
Media Interviews
During impromptu interviews in the media corridor, LOVOL's marketing executives engaged in candid and in-depth discussions with multiple journalists. When asked about the company's overseas business development, our representatives shared valuable insights into key regional markets and elaborated on the "Glocal" strategy—a deep integration of global vision and localized operations.
He emphasized: "Our 'Strategic Synergy' with the Group provides an unparalleled competitive advantage. It enables us to leverage shared global R&D networks, supply chain systems, and financial services, allowing us to deliver faster response times and better tailored product solutions to partners across different regions." This confident and clear articulation demonstrated LOVOL's mature global operational approach and unwavering commitment to international markets.
Dealer Exhibition Tour
The exhibition hall visit on the first afternoon was marked by a particularly vibrant atmosphere. The first group of Weichai LOVOL's global dealers arrived with great enthusiasm, exploring the meticulously arranged LOVOL exhibition area and showing keen interest in the products on display. They inquired in detail about product specifications, experienced the equipment firsthand in the operator's station, and held initial technical exchanges with our engineering specialists.
After comparing LOVOL's offerings with the robust product portfolios of other sister companies under the Group, many dealers expressed strong appreciation for the substantial technological foundation and brand strength that underpin LOVOL's development. This initial exposure not only left partners impressed with their first look at LOVOL's new product line, but also significantly strengthened their confidence in deepening collaboration and jointly exploring new market opportunities.
The opening day concluded successfully amid intensive media engagement and acclaim from our partners. LOVOL has effectively leveraged multiple channels to project a strong brand presence across global markets, laying a solid foundation for future collaboration.
The excitement continues to build tomorrow: during the morning session at the Group's main venue, we will witness the unveiling of global strategies and celebrate key award ceremonies. This will be followed in the afternoon by LOVOL's exclusive Global Partners Development Conference, where we will delve into the detailed 2025 business roadmap. Stay tuned for more substantive content and valuable insights!
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