WEICHAI LOVOL GLOBAL PARTNERS CONFERENCE
AGENDA OVERVIEW
October 17th
-
All Day
Opening Media Day -
All Day
Product Exhibition Tour
October 18th
-
Morning
SDHI·Weichai Power Global Partners' Conference(Qingdao) -
Afternoon
Weichai Lovol Global Partners Conference -
Evening
Gala Dinner & Partners Awards Ceremony
October 19th
-
All Day
Factory Tour:
- LOVOL Intelligent Tractor Manufacturing Base
- Weichai LOVOL Intelligent Agriculture Demonstration Base
- LOVOL Factory
Three-Day Journey:
This was a carefully orchestrated journey where each phase built upon the last:
Day 1 Media Open Day: Building Global Presence
We engaged with the media with openness and transparency, demonstrating the brand's confidence and strength to a global audience.
Day 2 Strategy Summit: Delivering Deep Empowerment
We earned recognition on the Group's prestigious stage, shared our strategic roadmap in a dedicated session, and strengthened bonds at a heartfelt appreciation banquet.
Day 3 Factory Experience: Verifying Core Strengths
We invited partners into the "heart of our manufacturing," where every promise was validated by our intelligent production lines and the outstanding performance of our products.
Day 1 | Highlights of the SDHI·Weichai Power Global Partners' Conference
On October 17th in Qingdao, the SDHI · Weichai Power Global Partners' Conference officially commenced, gathering industry leaders and partners from across the world. As a core strategic brand under the Group, LOVOL confidently showcased its innovative capabilities and commitment to open collaboration during the first day's Media Open Day, setting a powerful prelude for the three-day grand event.
Press Conference
The morning's group press conference placed the ambitious vision and strategic roadmap of SDHI · Weichai Power at the center of attention for nearly a hundred media outlets. It was clearly emphasized that in a future driven by globalization and technology, the Group will focus on synergistic development across the entire industrial chain. Against this backdrop, Weichai LOVOL's strategic importance as a core force in the high-end agricultural equipment sector was repeatedly highlighted, underscoring its indispensable role in the Group's mission to empower a better future.During the lively Q&A session, the Chairman of LOVOL addressed questions from mainstream media outlets regarding overseas market expansion and technological innovation. This attention not only reflected the market's strong interest in LOVOL, but also demonstrated the industry's keen expectations for how the company will leverage group resources to achieve leapfrog development.
TV Live Broadcast
As the live TV cameras focused on the LOVOL exhibition area, the robust performance and forward-thinking design of our products were showcased in the most direct way. Our professional product specialists presented core models, including the new generation of intelligent tractors and harvesters, to a global audience. These machines not only integrate Weichai Power's core technologies with LOVOL's intelligent manufacturing systems but have also been precisely optimized to meet the specific agronomic needs of different overseas markets.
The broadcast placed special emphasis on the outstanding efficiency, reliability, and intelligent features of the products — a clear demonstration of our "Product Empowerment" philosophy. It allowed global customers to see that LOVOL delivers not just machinery, but comprehensive solutions that enhance profitability and operational productivity.
Media Interviews
During impromptu interviews in the media corridor, the LOVOL spokesperson(President of Overseas Research Institute, Research Headquarters, and Deputy General Manager of Overseas Marketing Company) engaged in candid and in-depth discussions with multiple journalists. When asked about the company's overseas business development, the representative shared valuable insights into key regional markets and elaborated on the "Glocal" strategy—an approach that deeply integrates global vision with localized operations.
She emphasized: "Our 'Strategic Synergy' with the Group provides an unparalleled competitive advantage. It enables us to leverage shared global R&D networks, supply chain systems, and financial services, allowing us to deliver faster response times and better tailored product solutions to partners across different regions." This confident and clear articulation demonstrated LOVOL's mature global operational approach and unwavering commitment to international markets.
During the interview, a distinguished LOVOL partner emphasized: "LOVOL has become the number one tractor brand in our country. This recognition wasn't determined by us, but chosen by our local farmers—it's their decision and their trust. Through continuous development in both tractors and harvesters, LOVOL consistently adapts its products based on our feedback to better meet local market demands."
Dealer Exhibition Tour
The exhibition tour on the first afternoon was marked by a particularly vibrant atmosphere. The first group of Weichai LOVOL's global dealers arrived with great enthusiasm, exploring the meticulously arranged LOVOL exhibition area and showing keen interest in the products on display. They inquired in detail about product specifications, experienced the equipment firsthand in the operator's station, and held initial technical exchanges with our engineering specialists.
After comparing LOVOL's offerings with the robust product portfolios of other sister companies under the Group, many dealers expressed strong appreciation for the substantial technological foundation and brand strength that underpin LOVOL's development. This initial exposure not only left partners impressed with their first look at LOVOL's new product line, but also significantly strengthened their confidence in deepening collaboration and jointly exploring new market opportunities.

Explore our tractors and harvesters in immersive 360° detail. Click interactive points for specs and features - all in our virtual showroom.
Launch VR ShowroomDay 2 | Writing a New Chapter of "Strategic Synergy · Product Empowerment · Operational Excellence" with Weichai LOVOL Global Partners Conference
On October 18, LOVOL seamlessly transitioned from "demonstrating strength" on the Group's main stage to "delivering deep empowerment" at its exclusive session. This fluid progression clearly showcased LOVOL's strategic alignment within the broader Group ecosystem and its confident leadership in driving sector-specific development before a global audience of partners.
Morning · Group Conference: Integrating into the Broader Vision, Demonstrating Value
At the morning Group conference, a future vision centered on technology-driven growth and global collaboration was outlined. As a critical component of this comprehensive strategy, LOVOL represents the sole agricultural equipment segment within the Group's six global core business divisions. This unique positioning underscores the Group's determination to build global leadership in agricultural machinery. Leveraging the Group's resources, LOVOL will achieve synergistic development and value leap across the entire industry chain.
A Moment of Honor: Three Partners Receive Prestigious Group Awards
The conference witnessed a proud moment for the LOVOL partnership ecosystem – three Distinguished LOVOL Partner Representatives who have long stood with us were honored by the Group with the "Outstanding Strategic Partner" award. Their success stories serve as powerful examples of how localized operations can synergize perfectly with global brand value.
In the acceptance speech, one awardee shared: "Our partnership with Lovol transcends a mere buyer-seller relationship. Together, we explore new markets and share the benefits of technological advancement, which fills us with great confidence for future growth." This recognition stands not only as the highest affirmation of past collaboration but also as an inspiration for all our partners.
Afternoon · LOVOL Conference: Strategy Synergy · Product Empowerment · Operation Excellence
That afternoon, the focus shifted to the Weichai LOVOL Global Partners Conference. Here, the tone moved from broad vision to practical dialogue, with discussions centered squarely on driving business growth and outlining clear, actionable plans for the future.
2025 Global Business Development Report
Mr. Sun Deming, General Manager of LOVOL Overseas Marketing Company, presented the "Weichai LOVOL 2025 Global Business Development Report" to worldwide LOVOL partners. The report detailed LOVOL's strategic roadmap for building consensus, strengthening confidence, promoting resource synergy, driving shared investment, and achieving competitive growth through operational excellence. This comprehensive presentation demonstrated LOVOL's strategic architecture, designed to ensure global partners can expand their businesses within a more robust and supportive system.
Global Product & Service Roadmap
The subsequent release of the product and service roadmap translated the principles of "Product Empowerment" and "Operation Excellence" into concrete action. A new modular platform will significantly shorten delivery cycles and reduce spare parts costs, while the upcoming global digital service platform commits to providing predictive maintenance and remote diagnostic support for partners and end-users, substantially boosting equipment availability and operational efficiency.
Benchmark Sharing: Insights from Five LOVOL Partners
The most compelling insights came directly from the market front lines. To foster the exchange and adoption of global expertise, five outstanding LOVOL partner representatives from different countries shared their practical experiences. They showcased LOVOL's implementation achievements and success stories across various global markets from multiple perspectives, including brand promotion, customer operations, and service management. These real-world cases powerfully demonstrate the global adaptability and robust vitality of LOVOL's business model, offering valuable references for global partners in their market expansion efforts.
Evening · Appreciation Banquet: Celebrating Partnerships, Sharing Joy
The day culminated in a heartwarming Appreciation Banquet filled with laughter and camaraderie. This was more than a celebration; it was a genuine expression of our "Customer Care" corporate culture.During the banquet, LOVOL presented awards to over 25 top-performing partners.
In a touching moment, partners celebrating birthdays during this period were surprised with heartfelt company tributes as warm birthday wishes filled the room.The atmosphere reached new heights of excitement during an engaging raffle draw. In these moments, business collaboration naturally evolved into the bonds of family.
Day 3 | Factory Tour: Hardcore Capabilities, Verified Firsthand
On the final day, partners traveled from Qingdao to Weifang to immerse themselves in Weichai LOVOL's core manufacturing plants. This visit served as the definitive proof of the brand's robust, engineering-driven capabilities.
Entering Weifang: A Look into the Core of Smart Manufacturing
Join our KOL on an exclusive journey through the LOVOL Intelligent Tractor Manufacturing Base, and see the precision and technology on the assembly line for yourself!
Upon entering the vast modern complex, partners experienced the meaning of "Smart Manufacturing" firsthand through high-precision automated production lines, seamlessly coordinated industrial robots, and a fully digital quality tracking system. This facility represents more than just where our products are built—it is the ultimate manifestation of "Operation Excellence" in manufacturing, where every process step reflects our relentless pursuit of peak efficiency and quality.
Scenario-based Demos & Head-to-Head Field Tests
The most compelling segment of the event unfolded at our professional proving ground. Weichai LOVOL's tractor went head-to-head against key competitors in multiple real-world performance tests under identical conditions. From drawbar pull and operational efficiency to fuel consumption, LOVOL products delivered convincing data and superior on-site performance, earning repeated applause from partners. This was not merely a product victory, but the most direct and indisputable demonstration of "Product Empowerment" in action.
Test Drive: Experience Peak Performance Firsthand
Seeing is believing, but driving is confirming. In the test drive area, partners stepped into the operator's seat to take full control. They praised the equipment's exceptional handling, comfort, and intelligent features. By experiencing the performance directly, the technical specifications presented earlier were transformed into genuine confidence behind the controls—ultimately becoming the decisive factor in their purchasing decisions.
Weichai Lovol Global Partners Conference has come to a successful close!

Sincere thanks to our global partners — your dedication makes LOVOL shine brighter!And heartfelt appreciation to all participants and the LOVOL team — your passion and effort made this event truly remarkable!Together, we've strengthened our bonds and shared a vision for a smarter, stronger, and more reliable future.



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